Leadership Defined
Featuring Richard Tyler
Joined by General Alexander Haig, Dr. Warren Bennis,
Jack Barry, Patricia Ball and Alan Keyes.


Leadership Defined offers readers an in-depth look into the lives, lessons and motivations of a unique collection of men and women who have a real handle on Leadership.

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Richard Tyler is the CEO of Richard Tyler International, Inc.™ as well as a diversified family of highly successful companies and services. Mr. Tyler has earned a worldwide reputation for his powerful educational methods and motivational techniques, as well as his experience in all levels of business, corporate education and success training. His background in sales, leadership, management, customer service and quality improvement has allowed him to become one of world’s most sought after consultants, lecturers and teachers. This vast experience has helped him shape and determine his philosophies on EXCELLENCE in Business™ which he now shares annually with millions of individuals through keynote speaking, syndicated writing, radio, television, seminars, books and tapes.

Richard Tyler

Mr. Tyler’s philosophies have been featured in Entrepreneur Magazine® as well as in hundreds of articles and interviews. Mr. Tyler is founder of the Leadership for Tomorrow™. Its purpose is to educate young adults in the importance of self-esteem and goal setting. Mr. Tyler’s dedication to his country and community led him to be named one of the “Outstanding Young Men of America” in 1984. Between 1993 and 2004, Mr. Tyler’s vision and leadership were recognized when he was honored with induction into fifteen prestigious National and International Who’s Who organizations, including: the Who’s Who Worldwide of Global Business Leaders and the Who’s Who in American Education. For 14 consecutive years Mr. Tyler has been listed in Who’s Who in Professional Speaking. In 2004 “Heartbeat of America”, a national television program hosted by actor William Shatner and Rear Admiral Kevin F. Delaney (ret.) produced a special 30 minute segment called "Keeping America Strong" which featured Mr. Tyler and Richard Tyler International, Inc™. Mr. Tyler received the coveted "Keeping America Strong" award for outstanding contributions to the strength and growth of American business. Richard Tyler International, Inc™ has been named one of the top training and consulting firms in the world. Mr. Tyler participates on the advisory board of some of the nation’s most respected sales and management publications. His "Commitment to EXCELLENCE™" Sales Education program and his EXCELLENCE in Quality and Service™ program have been taught in the Executive Development department at the university level.

Richard Tyler is a member of the National Speakers Association, the International Platform Association, the American Society for Training and Development, and The Society for Human Resource Management. Mr. Tyler has served on the Houston National Speakers Association Board of Directors. Mr. Tyler is an Advisory Board Member and past Chairman of the "Be an Angel Fund, Inc." which helps multiple handicapped and profoundly deaf children to have a better life. Mr. Tyler is the Executive Publisher of the EXCELLENCE EDGE™ and TylerTips™ newsletters.

Mr. Tyler’s book "SMART BUSINESS STRATEGIES™, The Guide to Small Business Marketing EXCELLENCE" has been hailed as one of the best books ever written for small-business marketing. Mr. Tyler’s successful books include; Leadership Defined, Real World Customer Service Strategies That Work, Real World Human Resource Strategies That Work, Real World Teambuilding Strategies That Work, Conversations on Success, Conversations on Customer Service & Sales, Conversations on Health & Wellness, Conversations on Faith, and Marketing Magic.

As Richard says, "Remember, your success tomorrow is in direct proportionto your ‘Commitment to EXCELLENCE™’ today".

General Alexander Haig
On leadership General Haig really needs no introduction as he is among the most decorated military and civilian figures of our times. In addition to his military accomplishments, General Haig has held a number of key positions in political and business leadership and presently serves as Chairman of World Wide Associates, Inc., and is a senior advisor to United Technologies Corporation. General Haig is perhaps best know as United States Secretary of State under President Ronald Reagan, appointed by the president elect and confirmed by the United States Senate. However, many are familiar with General Haig’s reputation as a paragon on spacemanship with the mental and tactical genius benefiting a four-star general, and the consummate diplomacy of a master negotiator at the highest levels of the public and private sectors.

General Alexander Haig

Dr. Warren Bennis
Dr. Warren Bennis is a university professor and a distinguished professor of business at the University of Southern California and chairman of USC’s leadership institute. He has written 18 books, including On Becoming A Leader, Why Leaders Can’t Lead, and The Unreality Industry, coauthored with Ivan Mentoff. Dr. Bennis was successor to Douglas McGregor as chairman of the organizational studies department at MIT. He also taught at Harvard and Boston universities. Later he was provost and executive vice president of the State University of NY—Buffalo and president of the University of Cincinnati. He published over 900 articles and two of his books have earned the coveted McKenzie Award for the Best Book on Management. He has served in an advisory capacity for the past four U.S. presidents, and consultant to many corporations and agencies and to the United Nations. Awarded 11 honorary degrees, Dr. Bennis has also received numerous awards including the distinguished service award of the American Board of Professional Psychologists and the Perry L. Ruther practice award of the American Psychological Association.

Dr. Warren Bennis

Jack Barry
Mr. Barry held a number of key positions in both public and private companies including CEO of a software company and CEO of an information services company. Both companies were recognized leaders in their respective markets. Recognition of his leadership abilities has resulted in him serving as an outside director on the Board of Directors of five companies and an inside director of four companies. He also serves on Grove City College’s (Grove City, PA) Entrepreneurship Advisory Council. In 1995, Mr. Barry was selected by a committee of the Secretary of Defense to participate in the Defense Department’s Joint Civilian Orientation Conference.

Mr. Barry is a powerful speaker and has addressed audiences in multiple countries. His consulting reflects his commitment to a high standard of business ethics and is centered on three fundamental beliefs:

1. The customer is a company’s most valuable asset.
2. The strength of a company is its employees and its processes.
3. That shareholders deserve a reasonable return.

Mr. Barry’s philosophies regarding leadership, customers, employees and shareholders have been developed based on first hand experiences and successes. His consulting engagements focus on the leadership, culture and processes critical to generating revenue.

Jack Barry

Patricia Ball
Patricia is a CSP and CPAE. She is president of Corporation Communications. She served as president of the National Speakers Association and served as International President of the International Federation for Professional Speakers. Patricia is a certified speaking professional, communication specialist, a keynoter, diversity trainer, author, and presentation skills coach. A graduate of Washington University, she has been on the lecture platform since 1972, speaking nationally and internationally. Patricia has helped thousands of executives, sales people, and others achieve greater success in their personal and professional lives through the dramatic impact of her workshops and lectures. In 1994, she was inducted into the Council of Peers Award For Excellence Hall of Fame, the Oscar of the speaking profession. Less than 120 people worldwide have received this honor, and only 25 women have received this award. Patricia has received intensive training in diversity and gender issues from the Copeland Griggs Institute in California.

Patricia Ball

Alan Keyes
Alan Keyes’ powerful conservative message resonates for millions of Americans from all walks of life and every geographic region, who share his vision of a morally based government founded on the principles embodied in our nation’s Declaration of Independence. The Republican Presidential candidate received his Ph.D. in Government Affairs in 1979 from Harvard University. He served in the U.S. Foreign Service and on the staff of the National Security Council by President Ronald Reagan in 1983. He was Assistant Secretary of State for International Organization Affairs from 1985 to 1987. Following his tenure with the State Department, Ambassador Keyes was president of Citizens Against Government Waste, where he founded CAGW’s National Taxpayer Action Day. His political activism continues to challenge both liberal Democrats and those within his own party who fails to support the essential principles upon which the U.S. was founded. Over the past ten years, Ambassador Keyes has been featured at different times on a daily, syndicated talk radio program and television series. He is the author of tow critically acclaimed books, Masters of the Dream: The Strength and Betrayal of Black American and Our Character, Our Future: Reclaiming America’s Moral Destiny.

Alan Keyes
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